Carolina Curti

carolina_curti@yahoo.com.ar / 604 773 5684 https://www.behance.net/carolinacurti

Professional Summary

Creative Senior Graphic Communicator with an eye for detail and a passion for crafting stories. Skilled in utilizing new techniques and keeping up with the latest trends in writing. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.

Skills

Microsoft Office Suite; Adobe Suite: Adobe Acrobat, Illustrator, InDesign, Photoshop, Dreamweaver Branding & identity: Graphics, Art direction, Advertising; 3D visualization; Layout & Design: Photography, Typography; Web Design: CSS3 and HTML5

Engel & Völkers Vancouver – Marketing Manager

JUN 2023 - Present

• Created compelling marketing campaigns across various channels, including digital advertising, social media, email marketing & print collateral, and developed and implemented comprehensive marketing plans to enhance brand visibility, attract potential clients, and drive lead generation

• Managed the company's online presence, including website content, SEO optimization, social media platforms and relationships with external vendors, such as graphic designers, photographers, and printers, to ensure high-quality deliverables

• Analyzed marketing data and metrics to measure campaign effectiveness, identify trends, and provide recommendations for continuous improvement

• Stayed up-to-date with industry trends, competitors, and target market preferences to ensure marketing initiatives are relevant & impactful, and oversaw the marketing budget and allocate resources effectively to maximize ROI

• Trained and mentored marketing team members, providing guidance and support to foster their professional growth and assisted agents to develop personalized marketing strategies for property listings and client acquisition

ARC Iberico Imports – Marketing and Content Creator

AUG 2022 - NOV 2022




• Developed and pitched story ideas to Marketing Manager to understand the short-term and long-term marketing targets and developed strategic and engaging content based on storytelling and research

• Built and managed social media campaigns and accounts. Wrote, reviewed, edited, and updated content for the company's websites, social media, marketing materials, newsletters, email marketing, video production, and press releases

• Refreshed outdated content and create new ideas/designs (through Photoshop, Illustrator, InDesign, and Canva). Contributed my creativity and storytelling abilities to additional content marketing and special projects as required

• Responsible for setting up and managing Promotions, Pay-per-Click ads, email marketing campaigns, and e-commerce

• Reported on the performance of website traffic, digital ads, social media, promotions, and email marketing campaigns. Optimized SEO-driven content and increase site traffic

  
  

  Authentic Wine and Spirit Merchants (AWSM) – Graphic designer and Social Media Specialist

  NOV 2019 – AUG 2022

  
  

• Managed all graphics requests. Projects including in-house design of POS: case cards, neck tags, shelf talkers, feature cards, event materials, price lists, ads, sell sheets, etc

• Worked closely with print companies, placing orders and ensuring print runs are completed in a timely manner, wrote briefs to suppliers and agencies, managed timelines and final execution

• Leveraged provincial projects and requests across the West taking advantage of cross- provincial opportunities/offering to the full Western Canada team

• Acted as the point person for AWSM's social media and web presence. Implemented AWSM’s social media strategy and made recommendations

• Created and managed social media calendar by scheduling the posting with Hootsuite – linked with other marketing/sales promotions

  
  

  Century 21 - Graphic Designer

  MAY 2019 – OCT 2019

  
  

• Responsible for the creation and maintenance of both the marketing assets and content creation to support the brand in achieving business goals

• Improved the user experience by bringing the brand to life and keeping it consistent across all Century21® various marketing materials

• Collaborated with marketing teammates to support the website design and content marketing initiatives (blog, social media assets, etc.)

• Helped bring new ideas for design and content creation to the team using personal expertise and an eye for great design. Created marketing collateral to support various promotions, community involvement and franchise sales initiatives

• Shot and edited content to build a library of promotional videos

  
  

  BC LIQUOR DISTRIBUTION BRANCH (LDB) – Graphic Designer

  DEC 2016 – APR 2019

  
  

• Responsible for creating in-store seasonal advertising and signs

• Worked on Brand Image using graphics and elements of materials provided by LDB to meet their needs

• Creatively executed advertising material for the branch (signs and mock-ups for in-store and outside the store)

• Researched photographs and adjusted colour & corrected images to meet BCLDB standard guidelines

• Used Adobe software (Photoshop, InDesign, Illustrator, Dreamweaver) to create advertising, signs and virtual presentations

  
  

  AQUILINI BRANDS – Graphic Designer

  NOV 2017 – MAY 2018

• Created polished, print-ready wine labels from Aquilini Brands’ concepts in various stages of completion

• Deliverable per project: print-ready wine label (front & back)

• Capsule/cork Artwork

• Design for secondary packaging items (gift boxes, wrapping tissue, etc.)

• Communicated with outside vendors to ensure our designs were produced within deadlines to a standard of excellence

  
  

  TK GRAPHICS – Computer Graphic Technician

  JUNE 2015 – OCT 2016

  
  

• Communicated with clients for proofs & revisions

• Responsible for pre-flighting art files for potential issues & set up artwork for proofing and printing on various materials

• Adjusted colour and corrected photos to meet customer specifications

• Took measurements and used web applications to create templates

• Created packaging and developed designs for trade booths and holiday cards using adobe software




EDUCATION & CERTIFICATIONS:

Bachelor’s Degree in Graphic Design - 2009 – 2013

Universidad de Palermo (University of Palermo) in Argentina




Front end development Certificate - May 2021

Responsive Web Development Certificate - June 2021

SheCodes.io