Carolina Curti's Resume

Professional Summary

Creative and strategic Marketing & Brand Leader with over a decade of experience driving digital engagement, integrated campaigns, and brand growth across sectors. Currently leading marketing and communications at a top construction firm in Kamloops, focusing on brand alignment, community engagement, and high-impact campaigns. Known for building seamless cross-channel strategies, optimizing performance through data, and blending storytelling with results-driven marketing execution.

Core Skills & Expertise

• Strategic Brand & Marketing Leadership – Full-funnel marketing strategies that align with business goals and scale brand impact.
• Digital & Content Strategy – Expertise in SEO, digital storytelling, and channel-agnostic marketing campaigns.
• Multi-Channel Campaign Management – Skilled in social, email, paid media, and web strategies to drive traffic and ROI.
• Team Leadership & Collaboration – Mentor and collaborator across internal teams and external vendors.
• Data-Driven Decision Making – Proficient in campaign analytics, KPIs, and budget optimization.
• Community & Destination Marketing – Deep understanding of tourism and local engagement strategies.
• Email Marketing & CRM Automation – Experienced with HubSpot, Mailchimp, and automated nurturing flows.

Professional Experience

Marketing & Communications Coordinator, Interior Elite Contracting | Kamloops, BC | April 2025 – Present

• Led strategic marketing and brand initiatives for a top-tier construction company.
• Executed integrated campaigns across digital, print, and event channels.
• Managed the company’s online presence, including website design, content, and SEO.
• Planned and executed community sponsorships and corporate events.
• Created and archived visual content for marketing use
• Presented performance reports to leadership